Description: Transcribing is THE WORST... just the worst. If we had a nickel for every time someone at a conference talked to us about the perils of audio and video transcription…well, we would be very rich.
Description: Qualitative data allow us to learn about the rich, nature, complex, and contextualized ways in which our research participants experience their lives…the ‘how’ and ‘why’ of life, beyond the ‘what?’ So, simply, context is king.
Description: The concept of mixed methods has begun to take root around the world. There are arguments on both the qualitative and the quantitative side of the aisle when it comes to mixed methods...
Description: The fundamental purpose of qualitative research is to better understand why a particular group of people behaves or believes as it does