Sentiment weighting: In our experience, qualitative text analysis is far more effective—and ‘mixed methods’ —when not only are codes/themes applied to tag and subsequently count meaningful content or words/phrases (unless you are a certain kind of linguist, of course!), but when the ‘value’ of each application is further is tracked and understood. This is where code weighting by sentiment comes in.
Find out more about sentiment weighting and qualitative text analysis in our complete article here!
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