What is qualitative research?
The fundamental purpose of qualitative research is to better understand why a particular group of people behaves or believes as it does. The numbers produced by quantitative research only scratch the surface of these types of questions, being more about learning which sub-groups are important and how much they may vary in behaviors and beliefs. In comparison, qualitative research is much better at getting at the ‘hows’ and ‘whys’ that are so important to in-depth knowledge.
How can Dedoose help you with your qualitative research project?
Dedoose is the only qualitative research software platform designed from the ground up to take full advantage of the power of the Internet. It’s state-of-the art features include the ability to do your work efficiently and securely on any modern hardware platform and operating system, to collaborate readily and seamlessly with any other member of your research team anywhere in the world, and to explore and analyze your data intuitively and thoroughly.
For more information on qualitative research and Dedoose, check out our article here!!;